SEO for tradies

Most tradies don't need an SEO campaign. They need to be findable for the four or five jobs they most want, in the areas they'll actually drive to. That's a much smaller piece of work than the industry usually sells.

Chase the jobs you want, not the ones you get

Write down your most profitable job types. Those get proper pages. The odd jobs you take to fill gaps can stay in a list. If bathroom renovations pay the bills and tap washers eat your week, don't optimise for tap washers.

Photos are your best SEO asset

Take before and after photos on every job. It costs thirty seconds. Those photos fill service pages, feed your Google profile, prove you're real and give you social content for the year. Nothing you can buy competes with proof of your own work.

Answer quoting questions in public

How much does a bathroom reno cost? How long will you be in the house? Do you clean up? Every question you answer on a phone call ten times a week is a page that earns search traffic and pre-qualifies people before they ring.

Make contacting you a one-tap job

Most trade searches happen on a phone. A tap-to-call button in the header, a short form, and a note about how quickly you reply. If you can't answer during the day, say so and say when you will, people wait when they know.

What to ignore

• +Buying backlinks
• +Blogging weekly about nothing
• +Directory subscriptions that send you shared leads
• +Any promise of guaranteed rankings

Complete profile, real photos, honest pages for the good jobs, steady reviews. Done consistently, that beats most trade competitors in most suburbs.