Work
Each case study covers the business, the original problem, what I identified, the work completed and the outcome. Results are only published where they can genuinely be measured.
Australian-made caravan & camping bedding (online retail) · Australia wide
Comfort Camping Co. makes custom-cut mattresses and bedding in Australia for caravans, campervans, rooftop tents, swags and van conversions. The business and its online store already existed — the issue was that the site didn't make the custom-cut offer obvious, and shoppers searching for a mattress for their specific van or caravan layout weren't landing on it.
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Mobile medical imaging — X-ray vans & disaster relief imaging · Australia wide
Insite Radiology operates fitted-out mobile X-ray vans — X-ray, ultrasound and OPG on board, staffed by AHPRA-registered radiographers and sonographers, with same-day online reporting. The service was real and operating, but there was no online presence at all. The organisations that need it most — emergency services, government and public sector agencies, aged care, correctional and remote community health — had no way to find it, assess it or brief it internally.
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Renovations, property repairs & finishes · Metropolitan Melbourne
A new business built on four decades of hands-on trade experience, launching into a market where the work speaks for itself but nobody could see it. Everything had to be created: the brand, the website, the Google presence, the advertising and the way customers are reached and followed up.
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Don't know whether you need SEO, Google Ads, a new website or something else? That's completely fine. Start with the business, not the marketing service. I'll look at where you're currently at, what you're trying to achieve and what's most worth prioritising.
Start with a Digital Business Check. We'll review how your business shows up online right now and point out the biggest opportunities across your website, Google, search visibility, content and advertising.
View Services if you'd rather talk it through