Branding & marketing collateral
One consistent brand, online and off.
Your logo, colours, signage, quotes and email signature all say something about how you run your business. I build brand systems for small businesses and then apply them everywhere customers see you, website, vehicle, paperwork and advertising.
What's involved
Brand basics done properly
Logo files in every format you'll actually need, colour codes, fonts and simple rules for using them.
Print and signage artwork
Flyers, business cards, vehicle signage artwork, pull-up banners and site signage prepared to the printer's specifications.
Everyday business material
Email signatures, quote and invoice headers, proposal templates and document covers.
Applied to your digital presence
The same brand carried through your website, Google profile, social channels and ads, so nothing looks borrowed.
Who this suits
- +New businesses starting from a name and nothing else
- +Businesses whose branding has drifted across different suppliers
- +Businesses that look sharp online and inconsistent on paper
How it works
- 1.Understand the business, the customers and the impression you want to make
- 2.Build the core brand and agree it
- 3.Roll it out across digital and print
- 4.Hand over the files, so you own everything
Delivered by Chloe Yates directly, Australia wide, remote, with in-person work across Victoria.
Want a hand getting the content in the first place?
If you would like further assistance, our team offers content capture packages. We come to you, capture your latest project, your work and your story, then build it into an accessible library you can use across your website, Google profile, ads and socials. If you would rather run your own social platforms, we can guide you through that instead, so you know what to post, when, and why it works.
- +On-site capture of projects, products, premises and team
- +Photos and short clips sized for web, Google and social
- +Your story written up in plain language, ready to reuse
- +A simple library you own, organised so it is easy to find
- +Optional guidance on posting rhythm and platform choice
- +Ongoing top ups as new work is completed
Common questions
- Do I need a full rebrand?
- Usually not. Most businesses already have something workable and just need it tidied, standardised and applied consistently. I'll say plainly if I think a rebrand is genuinely worth the disruption.
- Will I get the logo files?
- Yes, every format, including versions for print, signage and web, plus your colour codes and fonts. They're yours.
- Can you deal with the printer or signwriter?
- Yes. I'll supply artwork to their specifications and sort the back and forth so you're not chasing file formats between jobs.
- Does branding help with being found online?
- Indirectly, and more than people expect. Consistent names, colours and details across your website, Google profile and directories help both customers and search tools confirm you're the same business.
Not sure what you need?
Don't know whether you need SEO, Google Ads, a new website or something else? That's completely fine. Start with the business, not the marketing service. I'll look at where you're currently at, what you're trying to achieve and what's most worth prioritising.
Not sure what your business actually needs?
Start with a Digital Business Check. We'll review how your business shows up online right now and point out the biggest opportunities across your website, Google, search visibility, content and advertising.
View Services if you'd rather talk it through