SEO for tradies
SEO for tradies who'd rather be on the tools than chasing Google.
When someone's hot water system dies or they need a sparky this week, they search Google and call whoever shows up looking credible. SEO for tradies is the work that makes sure that's you, your Google Business Profile, your reviews, your service areas and a website that turns those searches into booked jobs.
What's involved
Google Business Profile that wins the map pack
The right primary and secondary categories, every service listed, service areas set properly, photos of real work and a posting routine. For most tradies this is where the calls come from.
Service and suburb pages
A proper page for each service you offer and each area you cover, so you show up for 'plumber in Dandenong' and not just 'plumber'. Written in the words your customers actually use.
Reviews that keep coming
A simple ask-for-the-review process that fits around job handovers, plus help responding to the ones you get. Reviews move both rankings and conversion.
A website that books the job
Fast on mobile, tap-to-call above the fold, clear pricing guidance and enquiry forms that work. Most trade searches happen on a phone, often mid-problem.
Who this suits
- +Plumbers, electricians, builders, landscapers and other trade businesses relying on local work
- +Tradies who are great at the job but invisible past word of mouth
- +Trade businesses paying for ads because they don't show up anywhere else
- +Established crews expanding into new suburbs or regions
How it works
- 1.Start with the free Digital Business Check so we can see exactly where you stand
- 2.Fix the Google Business Profile and search foundations first
- 3.Build out the service and service-area content that's missing
- 4.Track calls and enquiries from Search Console data, then adjust
Managed by the Find Me Online team, with trusted specialists brought in where needed, Australia wide, remote, with in-person work across Victoria.
Common questions
- How long does SEO take for a trade business?
- Google Business Profile and foundational fixes can shift things within weeks, especially in less competitive areas. Competitive metro rankings usually take months of consistent work. We'll show you the data as it moves rather than ask you to take it on faith.
- I get work from word of mouth. Do I still need SEO?
- Word of mouth is gold, but it has a ceiling and it stops when you stop being talked about. Most referred customers still Google you before calling, and what they find either confirms the referral or kills it.
- Should I just run Google Ads instead?
- Ads work, but you pay for every single click and they stop the day you stop paying. SEO builds an asset you own. We often do both, foundations first, then ads once the website can convert the traffic.
- Do you work with tradies outside Victoria?
- Yes, we work with trade businesses across Australia. Local SEO is location-specific work, and it's all done around your service areas wherever they are.
- What does it cost?
- It depends on how competitive your trade and area are, and how much foundation work is needed. Start with the free Digital Business Check and we'll give you a straight answer about what's worth doing first and what it would cost.
Not sure what your business actually needs?
Start with a Digital Business Check. We'll review how your business shows up online right now and point out the biggest opportunities across your website, Google, search visibility, content and advertising.
View Services if you'd rather talk it through