Social media & content
Content that sounds like your business, not a template.
Social media works when it looks like the work you actually do. I plan the content, make the artwork and write the captions, so your channels stay active without it becoming another job you have to squeeze in after hours.
What's involved
A simple content plan
A realistic monthly plan built around what you have: jobs completed, products, seasons and the questions customers keep asking.
Branded artwork
Posts, stories and covers made in your brand colours and fonts, so everything you publish looks like it came from the same business.
Captions written for people
Plain language, written from your photos and your work, not spun out of a generator.
Content that supports search
The same material gets reused on your website and Google profile, where it also helps you be found.
Who this suits
- +Businesses posting sporadically, then going quiet for months
- +Businesses with great work to show and no time to show it
- +New businesses that need a consistent presence from launch
How it works
- 1.Agree the handful of things worth posting about
- 2.Set up templates in your brand
- 3.Build a batch of content you can schedule
- 4.Review what got engagement and adjust the plan
Delivered by Chloe Yates directly, Australia wide, remote, with in-person work across Victoria.
Want a hand getting the content in the first place?
If you would like further assistance, our team offers content capture packages. We come to you, capture your latest project, your work and your story, then build it into an accessible library you can use across your website, Google profile, ads and socials. If you would rather run your own social platforms, we can guide you through that instead, so you know what to post, when, and why it works.
- +On-site capture of projects, products, premises and team
- +Photos and short clips sized for web, Google and social
- +Your story written up in plain language, ready to reuse
- +A simple library you own, organised so it is easy to find
- +Optional guidance on posting rhythm and platform choice
- +Ongoing top ups as new work is completed
Common questions
- Do I have to supply the photos?
- Photos of your own work always perform best, so ideally yes, a few taken on your phone each week is plenty. Where that isn't possible, I'll work with product shots, graphics and existing brand material.
- How often should I be posting?
- Less than most people think. A consistent post or two a week beats daily posting for a month and then nothing. Consistency is what builds recognition.
- Does social media actually bring in work?
- Directly, sometimes. More often it's the thing that reassures someone who found you on Google that you're active and real. That's still worth having.
- Can you manage the accounts for me?
- I can plan, create and schedule the content. Replying to comments and messages usually stays with you, because customers can tell when it isn't the owner answering.
Not sure what you need?
Don't know whether you need SEO, Google Ads, a new website or something else? That's completely fine. Start with the business, not the marketing service. I'll look at where you're currently at, what you're trying to achieve and what's most worth prioritising.
Not sure what your business actually needs?
Start with a Digital Business Check. We'll review how your business shows up online right now and point out the biggest opportunities across your website, Google, search visibility, content and advertising.
View Services if you'd rather talk it through