Insights
Straight answers, written by the person doing the work.
Articles here are written to answer real questions business owners ask me, not to fill a blog. Each one is added as it's written, and each points to a sensible next step.
SEO & GEO
How to improve your online visibility (without spending hours on it)
A practical order of operations for small business owners who want to be found on Google and AI search, written for people who don't have spare hours in the week.
Read the article →Why can't customers find my business online?
The five most common reasons a small business doesn't show up in search, and how to tell which one is affecting you.
Read the article →Marketing
No time for marketing? Here's the minimum that actually works
What to do about your online presence when you're already working six days a week, a realistic monthly routine for busy small business owners.
Read the article →SEO & GEO
What is GEO? How AI search decides which business to recommend
Customers are asking ChatGPT and Google's AI overviews who to hire. Here's what makes a small business appear in that answer.
Read the article →Websites
Your website gets visitors but no enquiries. Here's why
Traffic without enquiries is a conversion problem, not a traffic problem. The common causes and the fixes that make the biggest difference.
Read the article →Websites
What should a small business website include?
The pages and details a small business website genuinely needs in Australia, and the ones you can skip without losing a single enquiry.
Read the article →Websites
How much does a small business website cost in Australia?
What actually drives the price of a small business website in Australia, the ongoing costs nobody mentions, and how to tell whether a quote is fair.
Read the article →Websites
Why isn't my website showing on Google?
How to check whether Google has actually indexed your site, the usual reasons it hasn't, and what to fix first.
Read the article →Setting up a Google Business Profile properly
A step-by-step guide to setting up and completing a Google Business Profile in Australia, including the fields most businesses leave blank.
Read the article →Google Search Console for small business owners
What Google Search Console actually tells you, how to set it up, and the three reports worth checking if you only have ten minutes a month.
Read the article →How to get your business on Google
The three separate places a business can appear on Google in Australia, and the order to tackle them if you're starting from nothing.
Read the article →SEO & GEO
Local SEO for small business
What local SEO actually involves for an Australian small business, why the map results are won differently to normal search, and where to start.
Read the article →SEO & GEO
SEO for tradies
A realistic SEO plan for trade businesses in Australia, what brings in quotes, what wastes money, and how to do it around a full workload.
Read the article →SEO & GEO
What is GEO, and how does AI search find your business?
Generative Engine Optimisation explained in plain terms: how ChatGPT, Google AI overviews and similar tools decide which businesses to mention.
Read the article →SEO & GEO
Service-area SEO explained
How businesses that travel to customers can rank in the suburbs they service, without a shopfront and without spamming out fake location pages.
Read the article →Marketing
Google Ads for small business
When Google Ads is worth it for a small Australian business, what to budget, and the settings that quietly waste money by default.
Read the article →Marketing
Google Ads vs Meta Ads: which suits your business?
The practical difference between Google and Meta advertising for Australian small businesses, and how to pick the right one for what you sell.
Read the article →Marketing
Is my website ready for Google Ads?
A short checklist to run before spending on ads, so the traffic you pay for has somewhere worth landing.
Read the article →Topics I write about
SEO & GEO
SEO, local SEO, AI search visibility, service-area SEO and search performance.
Related service →Written by
Chloe Yates
Founder & Digital Marketing Consultant
I've started my own businesses over the years, and every time you learn the same lesson: none of this information is easy to find when you need it. Which path to take, which tools are worth paying for, whether the website builder you picked will still suit you in two years, it's all guesswork until you've made the mistakes yourself.
The hardest part isn't the work, it's the juggle. You're running the day to day, so the back end of the business gets pushed to next week, and next week never comes. Then a year passes and nobody can find you online, not because you did it badly, but because there was never time to do it at all. That's the part I take off people's hands.
More about me →
Not sure what you need?
Don't know whether you need SEO, Google Ads, a new website or something else? That's completely fine. Start with the business, not the marketing service. I'll look at where you're currently at, what you're trying to achieve and what's most worth prioritising.