SEO, local SEO & GEO
Be found by search engines and AI answer engines.
People no longer only type into Google, they ask AI tools which business to use. Both need to clearly understand who you are, what you do, who you do it for and where you work. That's what SEO and GEO come down to.
What's involved
Search foundations
Site structure, page titles, headings, internal linking, indexing and technical basics.
Local and service-area SEO
Pages and content that make your service areas and the work you do in them unmistakable.
GEO / AI search visibility
Clear, crawlable text and structured data so AI systems can identify who provides the service, what's provided, where, and what makes the business different.
Performance review
Search Console data reviewed regularly so decisions are based on what's actually happening.
Who this suits
- +Businesses invisible for the searches that matter
- +Service-area businesses covering multiple suburbs or regions
- +Businesses wanting to be picked up by AI search tools
How it works
- 1.Review current visibility and search data
- 2.Fix structure and content gaps
- 3.Build out service and service-area content
- 4.Measure, then decide the next priority
Delivered by Chloe Yates directly, Australia wide, remote, with in-person work across Victoria.
Common questions
- How long does SEO take?
- Foundational fixes can show up within weeks; competitive rankings usually take months of consistent work. Anyone promising fast results in a competitive market is guessing.
- What is local SEO?
- It's the work that helps your business appear when someone nearby searches for what you do, your Google Business Profile, service-area content, consistent business details and reviews.
- What is GEO?
- Generative engine optimisation: making your business easy for AI systems to understand and cite. It relies on clear written information about who you are, what you offer and where, rather than tricks.
- Can you guarantee Google rankings?
- No, and I'd be cautious of anyone who does. I can guarantee the work is done properly and that you'll see what's improving.
- Do I need SEO if I already have a Google Business Profile?
- A profile helps in local results, but it doesn't cover the searches people make before they know which business to call. Those land on website pages.
Related services
Not sure what you need?
Don't know whether you need SEO, Google Ads, a new website or something else? That's completely fine. Start with the business, not the marketing service. I'll look at where you're currently at, what you're trying to achieve and what's most worth prioritising.
Not sure what your business actually needs?
Start with a Digital Business Check. We'll review how your business shows up online right now and point out the biggest opportunities across your website, Google, search visibility, content and advertising.
View Services if you'd rather talk it through